The Federation of Master Builders (FMB) is warning a 'digital first approach' to hiring builders could leave younger homeowners more exposed to rogue builders. New research from the FMB and HomeOwners Alliance (HOA) shows young homeowners are increasingly choosing builders the same way they shop online – relying on reviews, comparison platforms and branding rather than traditional vetting checks - putting them at risk of choosing an unqualified and untrustworthy builder.
The research suggests this approach could leave younger homeowners more exposed to rogue traders. One in three (33%) homeowners under 35 rely on online reviews when choosing a builder – compared with just 16% of over-55s – while almost a quarter (24%) use comparison platforms to shop for tradespeople.
However, younger homeowners are far less likely to carry out more traditional checks before hiring a builder. Just 8% check whether a builder is a member of a trade body like the FMB – compared with 21% of over-55s – while only 15% verify formal qualifications such as Gas Safe registration, versus 27% of older homeowners.
Younger homeowners are also twice as likely as the overall average to judge a builder based on their website and branding (20% vs 9%), treating home improvement decisions more like other online purchases.
Brian Berry, Chief Executive of the Federation of Master Builders, said: “Young homeowners are hiring builders the same way they would order a takeaway – scrolling through reviews and choosing whoever has five stars. But online reviews can be faked, comparison sites are not regulated, and neither are small building companies, which can make it easier for rogue or cowboy builders to appear more credible than they are.
“That’s why traditional vetting methods matter. Choosing a builder through a trade body like the FMB gives homeowners extra reassurance that the company has been properly checked and independently vetted, helping to reduce the risk of encountering cowboy traders.”
Paula Higgins, CEO of HomeOwners Alliance, added:“My message to anyone hiring a builder is simple: don’t rely solely on what you see online. It’s important to check your builder has been properly vetted, so you’re not leaving yourself exposed to rogue or cowboy traders.
“We partnered with the Federation of Master Builders because their Find a Builder service helps homeowners hire with more confidence, knowing listed builders have gone through detailed checks rather than simply collecting positive online reviews.”
